3 ways Airlines can engage with holidaymakers in 2018
With 2018 in full swing and Blue Monday behind us, many people are already scanning the internet for the best ‘Winter Sun’ deals, or planning ahead for their Summer holidays. Airlines can guarantee they attract, retain and delight their customers throughout the year with these simple campaigns;
Personalised Travel Scrapbook Video
You may have seen that EasyJet has had huge success with a personalisation campaign run via e-marketing, celebrating their 20th Birthday. EasyJet sent out e-mails to customers that collated their purchase histories into unique timelines, and found that as well as a dramatic increase in click through rate (100% increase!) they also had an uplift in positive sentiment online, with customers talking about their e-mails on social media. Commercially, they also saw an increase in purchases, with 7.5% of EasyJet customers who received the fully personalised e-mail going on to make a booking in the next 30 days.
Rather than purely text-based personalisation, airlines could create personalised images, GIFs or even videos using the same kind of data. These could then be sent in an e-marketing campaign that had a much higher potential for shares on social media!
Personalised Trip Recommendations
Connecting with your passengers digitally whilst they’re travelling with you isn’t always easy – but what if you were offering them unique, personalised recommendations for their onward journey?
Pizza Express has seen that printed “call to action” prompts in restaurants encouraged 7% of all customers over 1 month to visit their Facebook page and interact with the brand on Messenger (Shake The Tree campaign). For airlines, printed flyers on aircraft or in departure lounges could include information on how to get a personalised City Guide video automatically via Messenger, driving traffic to Facebook pages and creating a truly memorable customer journey to compliment their holiday.
Reward Positive Sentiment
It’s hard to get everything right all of the time, especially when you’re running a global customer centric operation. With a preponderance of negative brand sentiment on social media, perhaps it’s time to reward the positive!
Trainline have seen incredible results with a simple “Thank you!” campaign, intended to champion and amplify their brand advocates by hand-selecting positive Tweets for personalised video responses (Trainline Campaign). With a 67% Like Rates and 59% Retweet Rates, their ‘Thank You!” personalised video campaign Tweets received on average 320% more engagement than an standard private reply.
Airlines could capitalise on positive brand sentiment by turning one nice Tweet into a personalised video that could be retweeted to reach thousands more potential customers, with just the click of a button.
Make It Personal
EchoMany is a Video Personalisation Platform that allows you to dynamically embed user data into highly engaging and creative video templates. Plugging into Twitter, Facebook, Messenger or E-Marketing campaigns quickly and easily, EchoMany can pull almost any data or media into a video, personalising it in a myriad of different ways.
Whether you want to incorporate CRM Customer Data, Public Profile data from Twitter or Facebook, UGC or Messenger Bot responses, EchoMany can work with you to build and design a campaign that improves return on investment, reduces cost per engagement and drives positive brand awareness.
Our highly creative team of strategists, designers and developers are ready and waiting to help you ‘Make It Personal’ – so get in touch to find out more.