3 ways the Entertainment & Hospitality Industry can engage with customers in 2018
With Mother’s Day behind us and Easter fast approaching, many marketers are well underway with plans for the rest of the year – but are they utilising the most effective strategies and focussing on the most innovative techniques? The Entertainment & Hospitality industry can guarantee they maximise their opportunity to attract, retain and delight customers throughout the year with these simple campaigns – updated with a Personal twist.
Brand Awareness & Word of Mouth
Turn your brand advocates into advertisers by quickly and easily providing them with highly shareable content that advertises for you! Film Studios have been using EchoMany to support movie premieres for years, but recently Odeon cinemas have signed up as a client to help promote ticket sales at their venues up and down the country.
By using simple “Retweet to Remind” mechanics on Twitter, Odeon were able to target a specific audience of movie-goers, inviting them to sign up for a personalised reminder when Kingsman: The Golden Circle arrived in cinemas. Fans could then additionally be provided with links to the e-commerce site to buy their tickets! See the full case study here.
Discounts & Special Offers
Marriott International wanted to promote both a Buy One Get One Free offer they were running in their bars, in collaboration with their partners, Heineken, as well as driving awareness of a competition they were running to win a Formula 1 holiday.
By instructing bar staff to direct customers to the Messenger bot, Marriott was able to capture customer data, significantly increase their page likes, as well as driving customers to competition landing pages with further data-entry fields. To see the full campaign stats and case study, see here.
Gamification & Giveaways
Making a competition or voucher campaign fun or sharable isn’t always an easy task, which is why Pizza Express have opted to go the personalisation route for 4 of their recent competitions and giveaways!
More recently for their 2017 Christmas Campaign, which included an instant-win style game for in-restaurant freebies. Diners were invited via printed flyers and scannable QR codes to try their luck on a Messenger game whilst they waited for their food, with winners receiving vouchers that could be used during future visits to the restaurant. To see the full case study click here. You can also click here for their Halloween campaign, here for their ‘Pick a Passata’ game or here for 2016’s Christmas “Shake The Tree” instant-win competition.
For retailers, all competition entrants on Twitter or Facebook could automatically receive native, personalised video replies to let them know if they’ve won, to wish them luck, or to simply confirm receipt of their entry. Alternatively, competitions could be built around a gamified video mechanic, like Pizza Express. The creative ways video personalisation can be tailored to this type of campaign are endless!
Make It Personal
EchoMany is a Video Personalisation Platform that allows you to dynamically embed user data into highly engaging and creative video templates. Plugging into Twitter, Facebook, Messenger or E-Marketing campaigns quickly and easily, EchoMany can pull almost any data or media into a video, personalising it in a myriad of different ways.
Whether you want to incorporate CRM Customer Data, Public Profile data from Twitter or Facebook, UGC or Messenger Bot responses, EchoMany can work with you to build and design a campaign that improves return on investment, reduces cost per engagement and drives positive brand awareness.
Our highly creative team of strategists, designers and developers are ready and waiting to help you ‘Make It Personal’ – so get in touch to find out more.