#1MillionHours

BBC Radio 1 | Twitter

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of EchoMany videos were 'Liked'

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of EchoMany videos were Retweeted

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of EchoMany videos received a Reply

The Campaign

 

Radio 1 ran a charity campaign in 2016 with the goal of getting their listeners to pledge their time to charities as volunteers. Their message was simple, “As a society we face lots of challenges, which can sometimes seem impossible to sort out. But if a lot of us do a little, we can make a difference. Just a few hours of your time can change the life of someone in need”. The goal was to reach 1 Million Hours of time pledged.

 

Listeners were encouraged to sign up to donate their time to various partner charities and then Tweet about their involvement along with the #1MillionHours hashtag.  As a surprise they, could then be selected to receive a personalised ‘Thank You’ message from a Radio 1 DJ.

 

How It Worked

@BBCR1’s social media team logs into the online EchoMany Platform Dashboard, which links into their official Twitter account via API

Tweets with the #1MillionHours hashtag are automatically pulled through to the dashboard via live-stream or advanced search.

@BBCR1’s social media team hand selects which Tweets they want to receive a personalised reply, and generate their EchoMany video live and in real time

Each video is dynamically personalised with the users’ profile picture, @Handle, name and Tweet – then EchoMany automatically sends the video from the platform dashboard as a native Twitter reply.

What We Created

Reactions

Want to know more?

 

EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.

 

EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns for UKTV!