Alien: Covenant

20th Century Fox | Twitter

%

of targeted subscribers achieved across 3 territories

%

increase in Twitter engagement

%

Unsubscribe rate over 3 weeks & 5 beats of content

The Campaign

 

As well as being the first EchoMany client on both Twitter and Facebook – 20th Century Fox’s pioneering attitude towards intent-driven personalisation campaigns saw them being the first EchoMany client to launch our most advanced “Retweet to Remind” format yet.

 

By delivering multiple ‘Beats’ of personalised content in the 2 weeks leading up to the premiere of Alien: Covenant, the 8th movie in the series of Ridley Scott blockbusters. EchoMany would augment their campaign activity internationally across the UK, Span and Italy in multiple languages.

How It Worked

A call to action post from the @AlienMoviesUK Twitter account invites users to Retweet it in order to subscribe to receive exclusive film content in the run up to cinematic release.

Subscribers immediately receive a personalised image of a Covenant Crew ‘Patch’ with their name on it

5 further beats of personalised content are delivered at intervals over the following weeks, typically being released to coincide with other marketing activity (e.g. TV advertising)

Each video/GIF is delivered dynamically personalised with the subscribers’ name, and accompanied by links to cinema ticket purchase websites or other select webpages.

What We Created

Reactions

Want to know more?

 

EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.

 

EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns for Fox!