Deadpool #ILoveDeadpool

20th Century Fox | Twitter

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Account Engagement for the newly created @DeadpoolMovieUK

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Of EchoMany Videos were Liked

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Of EchoMany Videos were Retweeted

The Campaign

 

 

After the enormous success of our campaign for ‘The Martian’, Fox opted to run similar activity around the release of ‘Deadpool’. Run again as a curated campaign, some fans Tweeting the #ILoveDeadpool hashtag were chosen to receive a personalised video response incorporating their name, @Handle and tweet text, this time into one of three different versions of the movie trailer.

 

How It Worked

20th Century Fox’s @DeadpoolMovieUK social media team logs into the online EchoMany Platform Dashboard, which links into their official Twitter account via API

Tweets with the #ILoveDeadpool hashtag are automatically pulled through to the dashboard via live-stream or advanced search.

20th Century Fox’s @DeadpoolMovieUK social media team hand selects which Tweets they want to receive a personalised reply, select which video and generate their EchoMany video live and in real time

Each video is dynamically personalised with the users’ name, @Handle and Tweet – then EchoMany automatically sends the video from the platform dashboard as a native Twitter reply.

What We Created

Reactions

Want to know more?

 

EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.

 

EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns for Fox!