Download 2018

Festival Republic | Facebook

%

Average increase in traffic to the landing page

%

of Landing page visits were a direct result of video shares

%

Average video view-through rate

The Campaign

 

Festival Republic wanted to encourage awareness of the release of Download Festival 2018 tickets via a Tag & Tell style Facebook campaign – But EchoMany was able to push this further by incorporating personalised videos into the mix.

How It Worked

Festival Republic posted a Call To Action post on the official Download Festival Facebook page, encouraging users to Tag the friends they want to go to Download 2018 with.

EchoMany then pulls through these comments into our web-based platform dashboard and runs the names through a moderation filter, before automatically rendering personalised videos.

The personalised videos are hosted on individual landing pages, along with “Share” buttons, “Buy Tickets” buttons and further information on the headliners for the festival. Links to these landing pages are sent as private direct replies to the users on Facebook.

Each video is dynamically personalised with the users’ first name and the first names of their tagged friends, to encourage further sharing.

What We Created

Reactions

Want to know more?

 

EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.

 

EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns for the Entertainment sector!