Eddie The Eagle #EddietheEagle
20th Century Fox | Twitter
of EchoMany videos were Liked
increase in Tweet engagement
of EchoMany Videos were Retweeted
Our ‘Eddie The Eagle’ campaign was the first International campaign for Fox international, creating personalised .Gifs for Twitter in multiple languages. Users engaging with the #EddieTheEagle hashtag could be curated and selected to receive a personalised .Gif incorporating their tweets into one of 3 different assets, sent as a direct reply.
How It Worked
20th Century Fox’s various international social media teams logged into the online EchoMany Platform Dashboard, which links into their official Twitter accounts via API. Each territory had it’s own unique log-in and could track just their territories Tweets.
Tweets with the #EddietheEagle hashtag are automatically pulled through to the territories dashboards via live-stream or advanced search.
The various 20th Century Fox social media teams could hand select which Tweets they wanted to receive a personalised reply, and generate their EchoMany video live and in real time
Each video is dynamically personalised with the users’ @Handle and Tweet – then EchoMany automatically sends the video from the platform dashboard as a native Twitter reply.
Want to know more?
EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.
EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns for Fox!