Honda | Facebook Messenger & Twitter
increase in Twitter followers vs. average month
increase in engagement
visits to dealerships & 100 test drives booked
Honda wanted to promote the launch of their all-new Fireblade model, to drive footfall into dealerships and build engagement with Honda’s audience. With a highly targeted audience of Superbike license owners, clear KPIs were set to measure achievement against commercial targets.
How It Worked
Call to action posts were launched on both Twitter and Facebook instructing users to either engage with the #FirebladeSelfie hashtag or start a Facebook Messenger chat with Honda Motorbikes.
Tweets with the #FirebladeSelfie hashtag and Messenger chat conversation users are automatically delivered a personalised video directing them to get into a dealership and take their selfie to enter the competition
Users posting a photograph along with the #FirebladeSelfie hashtag, or uploading a selfie into the Messenger chat, receive a second personalised video wishing them luck on their entry, and directing them to the landing page where the entry form must be completed.
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EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.
EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns!