#FOMA

Sky Atlantic | Facebook Messenger

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of videos created were shared by their recipient

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of videos created were downloaded by their recipient

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Positive Sentiment based on Facebook Reactions

The Campaign

 

Sky Atlantic wanted to promote their “Fear of Missing Atlantic” campaign, which was advertising 6 of their exclusive dramas; ‘Big Little Lies’, ‘Fortitude’, ‘Game of Thrones’, ‘Westworld’, ‘Billions’ and ‘Ray Donovan’. We recommended a Facebook Messenger Bot which would go through a “consultation” with a doctor, who would ask as series of simple questions resulting in a “diagnosis” – or recommendation to watch a particular Sky Atlantic show.

 

By using images carousels and buttons, users could answer questions on how they feel when they miss an episode of their favourite show, finally concluding the severity of their case of “FOMA”.

How It Worked

Call to action posts on the Sky Atlantic Facebook account and Twitter feed, as well as the Facebook cover-image, all directed fans to start a Facebook Messenger conversation by typing #FOMA. They campaign was entirely automated, with users receiving an instant reply.

The bot runs through 6 fun questions, which incorporate image carousels and simple yes/no button options.

The bot automatically calculates the “severity” of the case of FOMA – from Mild to Critical – and delivers back a video personalised with their name and profile photo within the Facebook bot conversation. This video starts with the personalised “case report” screen indicating what show is being recommended as a prescription, and follows with an advert for that show.

Clicking a “Your Diagnosis” link below the video takes users to a landing page, where their video is hosted and can be shared onward to social media or e-mail contacts.

What We Created

Reactions

Want to know more?

 

EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.

 

EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. If you’d like to know more about this campaign or others, please get in touch!