Galentines Day 2018

BHF | Messenger

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completed the user journey

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of users gave their e-mail address

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view through rate

The Campaign

 

To raise awareness around the fact that cardiovascular disease is responsible for one in four female deaths in the UK, the BHF wanted to run a campaign around #GalentinesDay – an ‘alternate’ holiday.

 

With the tagline, ‘We need your help to protect the hearts of the women you love’, BHF encouraged users to create and send personalised Galentines videos to their friends, accompanied by information about just how the BHF works to fight heart disease, and how people could get in touch to volunteer.

How It Worked

The BHF put out call to action posts on Facebook and Twitter, directing users to engage with their Messenger Bot

By engaging with the Messenger bot, you are invited to answer a few short questions – including free-text options – to create your own personalised video to share with your best girl-friends. These included the Name of your group, what you love most about them, and which emoji you use most often. Users were also given the option to upload an image of their girl-friends to include in the personalised video.

The details each user entered were then run through EchoMany’s automated moderation system, as well as being passed through a manual curation system managed by the Social Media team at the BHF, before being approved to be embedded in a personalised video.

Each video is dynamically personalised with the users’ (client approved) text, choices and images and sent natively as a reply within the Messenger chat. A unique landing page was also generated, so that the user could share their video easily onto their social profiles.

What We Created

Reactions

Want to know more?

 

EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.

 

EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns for BHF!