Kingsman: The Golden Circle
Odeon Cinemas | Twitter
of recipients clicked "Buy Tickets"
increase in Twitter account engagement
uplift in organic impressions
Odeon recently completed their second EchoMany campaign, this time in the form of a “Retweet to Remind” campaign. Fans were invited to ‘Join the Golden Circle’ by simply retweeting a call-to-action Tweet.
How It Worked
@OdeonCinemas Twitter account launched a Call To Action post, which encouraged users to Retweet in order to receive a reminder update when tickets for the films’ release went live
Users would automatically receive a personalised image in response to their Retweet, confirming that they were now signed up for updates.
Later, as the film premier came closer and tickets were available for pre-sale, @OdeonCinemas replied to all subscribers with a personalised video, which incorporated teaser-trailer clips from the movie.
Each video is dynamically personalised with the users’ profile picture, and accompanied by a link to the e-commerce site so that they could purchase tickets.
I'm definitely going to see this— julie devlin (@julie_devlin) August 17, 2017
Mission accepted— Jo (@joanneheathflp) August 17, 2017
Want to know more?
EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.
EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns in the Entertainment Sector!