Leave a Legacy

UNICEF | CRM

%

Video view-through

%

Click Through Rate

increase in Lead Generation

The Campaign

 

 

UNICEF wanted to raise awareness of their Legacies program and encourage more people to think about UNICEF when they are considering leaving funds to charities as part of their will.

 

Themed around leaving a better world for the children of the future, EchoMany’s hyper-personalised videos were a montage of events unique to each users’ lifetime, interspersed with facts about UNICEF and dynamically personalised with the users’ name.

How It Worked

Users visit the UNICEF Legacies page, where they are given an option to fill in a simple for in order to create a personalised video timeline.

Once the form is submitted, EchoMany automatically begins rendering their personalised video whilst the user is transferred to an interim page where a UNICEF infomercial plays, and they are notified to wait a few minutes.

The user is taken to their own unique landing page, where their personalised video is hosted. This page includes button options to share the video to social media.

The user is also automatically sent an e-mail containing a link to their video, which they can forward on to friends and family.

What We Created

Reactions

Want to know more?

 

EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.

 

EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns!