Odeon Cinemas | Twitter
of EchoMany videos were 'Liked'
increase in Tweet engagement
of EchoMany videos were Retweeted
Our launch with Odeon signalled our first EchoMany project for a cinema chain, amplifying engagement around ‘Spiderman: Homecoming’.
Users engaging with the #SpidermanHomecoming hashtag on Twitter may be hand selected as part of our ‘Surprise and Reward’ personalisation campaign, where the @OdeonCinemas social media team can search, filter and select the fan Tweets they consider most deserving of a movie-themed treat.
How It Worked
@OdeonCinemas social media team logs into the online EchoMany Platform Dashboard, which links into their official Twitter account via API
Tweets with the #SpidermanHomecoming hashtag are automatically pulled through to the dashboard via live-stream or advanced search.
@OdeonCinema’s social media team hand selects which Tweets they want to receive a personalised reply, and generate their EchoMany video live and in real time
Each video is dynamically personalised with the users’ name and Tweet – then EchoMany automatically sends the video from the platform dashboard as a native Twitter reply.
I've booked the day off work for #SpiderManHomecoming— DowntownHowellBrown (@DTHB_) June 27, 2017
LOVE THIS THANKS!!!— Victoria Carver (@missvrcarver) June 23, 2017
Want to know more?
EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.
EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns for Film & TV!