Spiderman: Homecoming

Odeon Cinemas | Twitter

%

of EchoMany videos were 'Liked'

%

increase in Tweet engagement

%

of EchoMany videos were Retweeted

The Campaign

 

Our launch with Odeon signalled our first EchoMany project for a cinema chain, amplifying engagement around ‘Spiderman: Homecoming’.

 

Users engaging with the #SpidermanHomecoming hashtag on Twitter may be hand selected as part of our ‘Surprise and Reward’ personalisation campaign, where the @OdeonCinemas social media team can search, filter and select the fan Tweets they consider most deserving of a movie-themed treat.

How It Worked

 

 

@OdeonCinemas social media team logs into the online EchoMany Platform Dashboard, which links into their official Twitter account via API

Tweets with the #SpidermanHomecoming hashtag are automatically pulled through to the dashboard via live-stream or advanced search.

@OdeonCinema’s social media team hand selects which Tweets they want to receive a personalised reply, and generate their EchoMany video live and in real time

Each video is dynamically personalised with the users’ name and Tweet – then EchoMany automatically sends the video from the platform dashboard as a native Twitter reply.

What We Created

Reactions

Want to know more?

 

EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.

 

EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns for Film & TV!