StudioCanal | Twitter
of EchoMany videos were 'Liked'
impressions from 3100 @reply Tweets
To promote the release of their upcoming Liam Neeson action-thriller ‘The Commuter’, StudioCanal partnered with Odeon & EchoMany to run a Retweet to Remind campaign on Twitter.
How It Worked
@WChannel’s social media team put out a Call to Action post, which promised a personalised video reply from Liam Neeson, entry information to a competition and a reminder notification for the movie’s release if Retweeted.
Users Retweeted the Call to Action, spreading the campaign further to their own followers. They would then also automatically receive a personalised EchoMany video reply. This simply took their name, ran it through our proprietary name-whitelisting moderation tool and dynamically embedded it into a video.
Days later, @StudioCanalUK sent out a follow up “reminder” message to the subscribers. This included information about a competition to win an Odeon Limitless card, as well as links to purchase cinema tickets, as well as their personalised video.
The first few frames of this personalised video included the users’ name flipping down, as though it had appeared on an overhead departures board in a train station – and then continued into a clip of Liam Neeson explaining the competition entry methods.
Love this....,— ☘E13eleven☘ (@Rice1Elanor) January 18, 2018
I generally cant wait for this!— joe smith (@lowjoe1990) January 18, 2018
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EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.
EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns for the Entertainment industry!