The Martian #BringHimHOME
20th Century Fox | Twitter
One of Twitter's official "Top 10 Campaigns of 2015"
Account Engagement for the newly created @BringHimHOME
of EchoMany Videos were Liked
20th Century Fox were the launch partners for EchoMany, with our first ever campaign going live in September 2015 for ‘The Martian’. In order to promote the #TheMartian hashtag, there were posters and TV adverts in prominent slots and locations throughout the UK in the lead up to the European premiere of the film in London.
It was launched on Twitter to boost the marketing activity and engagement around cinematic release of their new Matt Damon blockbuster. The campaign was a huge success, with #TheMartian hashtag trending on Twitter within a day. Run as an entirely curated campaign, Fox could monitor, select and personalise content based on any number of search and filtering criteria, including the ability to easily identify influencers.
How It Worked
20th Century Fox’s @BringHimHOME social media team logs into the online EchoMany Platform Dashboard, which links into their official Twitter account via API
Tweets with the #TheMartian hashtag are automatically pulled through to the dashboard via live-stream or advanced search.
20th Century Fox’s @BringHimHOME social media team hand selects which Tweets they want to receive a personalised reply, and generate their EchoMany video live and in real time
Each video is dynamically personalised with the users’ name, @Handle and Tweet – then EchoMany automatically sends the video from the platform dashboard as a native Twitter reply.
@BringhimHOME This is like the coolest thing EVER!!! Thank you for making my day!— Kate Evangelista (@KateEvangelista) September 30, 2015
Want to know more?
EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.
EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns for Fox!