UKTV | Twitter
of EchoMany videos were 'Liked'
increase in Tweet engagement
impressions from 46 @reply Tweets
UKTV broadcasts a number of highly popular shows with huge fan followings and they wanted to capitalise on the great UGC and Mentions those shows receive online.
On their W Channel, Grimm had announced that it would be broadcasting it’s final ever episode in Q1 2017, and UKTV wanted to craft a personalisation campaign around W Channel’s audience to help build awareness, surprise, delight, reward and even remind fans to watch.
How It Worked
@WChannel’s social media team logs into the online EchoMany Platform Dashboard, which links into their official Twitter account via API
Tweets with the #Grimm hashtag are automatically pulled through to the dashboard via live-stream or advanced search.
@WChannel’s social media team hand selects which Tweets they want to receive a personalised reply, and generate their EchoMany video live and in real time
Each video is dynamically personalised with the users’ profile picture, name and Tweet – then EchoMany automatically sends the video from the platform dashboard as a native Twitter reply.
Want to know more?
EchoMany is delivering ‘firsts’ within its industry as well as for its clients by adopting a creative-led approach. Creative ideas, innovative application of data and unique platform integrations have ensured ground-breaking and newsworthy campaigns for Fox, Pizza Express, Cancer Research, National Lottery and many others. EchoMany’s creative expertise in delivering highly personalised videos consistently achieves outstanding results for clients, exceeding expectations with key campaign metrics regularly seeing triple-digit improvements versus standard campaigns.
EchoMany provides data and insight that can be acted upon in real-time ensuring that personalised video campaigns are a valuable part of the customer journey. We are proud to be defined as software with a service. Get in touch if you’d like more information about our campaigns for UKTV!