Blog

EchoMany team-up with Honda to launch Facebook Messenger Bot campaign

Today we’re pleased to announce our latest campaign with Honda (UK) Motorcycles, to promote the launch of its all-new Fireblade model.

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Humanising The Customer Journey

Last week EchoMany co-hosted a webinar alongside Audiense and the digital team at The National Lottery, to explore how personalisation of the customer experience is revolutionising the relationship between brands and consumers

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EchoMany scoops Digital Innovation award

EchoMany wins the 2016 Wirehive 100 Award for Digital Innovation

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Use social media as more than a virtual megaphone

With over 90% of brand content on socail media being delivered one-to-one, now couldn't be a more important time for charities to get on board with personalised content.

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How brands can keep up with the personalisation trend

Delivering personalisation has become the Holy Grail for brands in recent years. Indeed, in Econsultancy's 2016 Digital Trends Briefing it was the top priority for most digital marketers, ahead of content optimisation and social media engagement.

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The personalisation revolution still hasn't arrived

About a year ago it was predicted that we’d see a significant shift away from traditional mass advertising to more personalised digital channels. At the same time, marketing’s failures to adopt personalisation were being lambasted at every opportunity. 12 months on, many marketers appear to have leapt aboard the personalisation bandwagon and you can’t move for tips on how to deliver personalised experiences for every customer.

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20th Century Fox taps EchoMany to tweet personalised Deadpool movie trailers

First posted 8 February 2016 on The Drum

Personalised video marketing platform EchoMany is helping 20th Century Fox deliver specially crafted Deadpool movie trailers for fans of the film.

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Movie studios should use personalised video to get punters into the cinema in 2016

First posted 5 February, 2016 on The Wall Blog

Last year marked a record year for cinema ticket sales in the UK and Ireland, jumping 11 per cent from 2012, the previous record year, with five films making more at the box office than the biggest success of 2014.

With the likes of Spectre and the new Star Wars release in the same year it’s hardly surprising.But the film industry can’t spend too long patting itself on the back and supping champagne. 

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The Martian #BringHimHome one of Twitter’s best of 2015

We were thrilled this week to see that Twitter UK had cited our very first EchoMany campaign, the #bringhimhome activity for Ridley Scott’s The Martian, as one of the 10 best Twitter campaigns of 2015!

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Seizing Digital Opportunities for Charities does not mean Shaking an Online Tin

While we have seen some truly innovative campaigns from charities in recent years, Joe Saxton is largely correct in saying that the third sector has been slow in embracing the digital revolution.

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Personalisation: Why all the talk and no action?

I recently read a piece of research which said that 9 out of 10 marketers lack confidence in personalisation use and believe that their brand is behind rivals. In today’s digitally powered world, where time poor consumers are continually bombarded by brands and looking for ways to cut the irrelevant noise out, this is a worrying statistic.

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