Today we’re pleased to announce our latest campaign with Honda (UK) Motorcycles, to promote the launch of its all-new Fireblade model. This sees Honda become the first global bike manufacturer to utilise EchoMany’s platform, in conjunction with a Facebook Messenger Bot, as part of its multichannel campaign to engage fans in a live automated conversation using personalised videos. If you’d like to see the bot in action, go here before 20th April and type #FirebladeSelfie.
This campaign offers the chance to win a Honda Fireblade (worth more than £15,000) by encouraging audiences to upload a selfie with one of the Fireblades displayed at an official Honda dealer, using the hashtag #FirebladeSelfie. The two-way conversation will incorporate user data and photos to deliver a personalised ‘good luck’ video. The campaign looks to drive visitors to engage with Honda dealerships across the UK, as well as encouraging fans to share across their social channels, to ensure maximum reach and engagement.
The multi-layered campaign is supported by media spend on Facebook and Twitter as well as through Honda’s owned media and CRM.
Nick Bennett, Digital Content and Social Media Section Manager at Honda Motor Europe said: “Not only do we look to innovate with our product offering here at Honda but we also look to produce rewarding brand engagement campaigns, via the latest technology. We are excited at the prospect of using Facebook Messenger Bot technology to continue to strengthen our digital presence and customer engagement through our pioneering creative with EchoMany.”
Tim Redgate, Co-founder at EchoMany continued: “We are delighted to be working in collaboration with Honda – a brand which is globally recognised for its innovative approach across its advertising and marketing. There is a lot of interest and excitement around the possibilities that lie with Facebook Messenger Bot campaigns and we are certain that this will give Honda an innovative edge to create the excitement that the Fireblade deserves.”
If you’d like to find out more about personalised video campaigns in Facebook Messenger contact our team on (0)1491 413333 or email firstname.lastname@example.org.