Welcome to the EchoMany Blog

Personalised video campaign a roaring success for Honda

In March, you may have seen the news of our exciting campaign with Honda (UK) Motorcycles. It was to promote the launch of their all-new Fireblade model, to drive footfall into dealerships and build engagement with Honda’s audience. The results are now in and needless...

Delivering a personalised campaign to cut through the Christmas crowds

Although it may be time for strawberries and cream whilst watching Wimbledon, many brands are already turning their attention to this year’s Christmas advertising campaigns. Last year, big-name retailers and supermarkets spent over £5.9 billion on their advertising campaigns and this year is likely to be no different.

Humanising The Customer Journey

Last week I co-hosted a webinar alongside Audiense and the digital team at The National Lottery, to explore how personalisation of the customer experience is revolutionising the relationship between brands and consumers. Today, we are in the age of the customer. Not...

EchoMany scoops Digital Innovation award

Barely 12 months after our launch, EchoMany founders Simon and Tim Redgate picked up the Wirehive 100 Award for Digital Innovation at the ceremony on October 13th.  As a new category this year we were particularly proud to win the inaugural award. Chosen by a panel of...

How brands can keep up with the personalisation trend

Delivering personalisation has become the Holy Grail for brands in recent years. Indeed, in Econsultancy's 2016 Digital Trends Briefing it was the top priority for most digital marketers, ahead of content optimisation and social media engagement.   Just last...

The personalisation revolution still hasn’t arrived

About a year ago it was predicted that we’d see a significant shift away from traditional mass advertising to more personalised digital channels. At the same time, marketing’s failures to adopt personalisation were being lambasted at every opportunity. 12 months on,...

The Martian #BringHimHome one of Twitter’s best of 2015

We were thrilled this week to see that Twitter UK had cited our very first EchoMany campaign, the #bringhimhome activity for Ridley Scott’s The Martian, as one of the 10 best Twitter campaigns of 2015! Not only was it recognition for the efforts of the team in...

Personalisation: Why all the talk and no action?

I recently read a piece of research which said that 9 out of 10 marketers lack confidence in personalisation use and believe that their brand is behind rivals. In today’s digitally powered world, where time poor consumers are continually bombarded by brands and...