Welcome to the EchoMany Blog

Celebrating a shortlist for the Best Use of Social Media!

Celebrating a shortlist for the Best Use of Social Media!     On Friday, we were to delighted to discover our campaign for the theatrical launch of Alien Covenant with 20th Century Fox has been shortlisted for the UK Social Media Communications Awards in the...

Personalised video campaign a roaring success for Honda

Personalised video campaign a roaring success for Honda   In March, you may have seen the news of our exciting campaign with Honda (UK) Motorcycles. It was to promote the launch of their all-new Fireblade model, to drive footfall into dealerships and build...

Delivering a personalised campaign to cut through the Christmas crowds

Although it may be time for strawberries and cream whilst watching Wimbledon, many brands are already turning their attention to this year’s Christmas advertising campaigns. Last year, big-name retailers and supermarkets spent over £5.9 billion on their advertising campaigns and this year is likely to be no different.

Humanising The Customer Journey

Humanising The Customer Journey Last week I co-hosted a webinar alongside Audiense and the digital team at The National Lottery, to explore how personalisation of the customer experience is revolutionising the relationship between brands and consumers. Today, we are...

EchoMany scoops Digital Innovation award

EchoMany scoops Digital Innovation award   Barely 12 months after our launch, EchoMany founders Simon and Tim Redgate picked up the Wirehive 100 Award for Digital Innovation at the ceremony on October 13th.  As a new category this year we were particularly proud...

How brands can keep up with the personalisation trend

How brands can keep up with the Personalisation Trend   Delivering personalisation has become the Holy Grail for brands in recent years. Indeed, in Econsultancy's 2016 Digital Trends Briefing it was the top priority for most digital marketers, ahead of content...

The personalisation revolution still hasn’t arrived

The personalisation revolution still hasn't arrived   About a year ago it was predicted that we’d see a significant shift away from traditional mass advertising to more personalised digital channels. At the same time, marketing’s failures to adopt personalisation...

The Martian #BringHimHome one of Twitter’s best of 2015

The Martian #BringHimHome one of Twitter’s best of 2015   We were thrilled this week to see that Twitter UK had cited our very first EchoMany campaign, the #bringhimhome activity for Ridley Scott’s The Martian, as one of the 10 best Twitter campaigns of 2015!...

Personalisation: Why all the talk and no action?

Personalisation: Why all the talk and no action?   I recently read a piece of research which said that 9 out of 10 marketers lack confidence in personalisation use and believe that their brand is behind rivals. In today’s digitally powered world, where time poor...