#MissionCPR Superheroes

CLIENT: British Heart Foundation

DATE: September 2015

CATEGORY: Charitable, Digital, Social

The British Heart Foundation are leading the fight to create a nation of lifesavers by teaching school children essential CPR skills to help prevent deaths from cardiac arrests out of hospital.


Watch on Twitter

The British Heart Foundation are leading the fight to create a nation of lifesavers by teaching school children essential CPR skills to help prevent deaths from cardiac arrests out of hospital. They wanted to give the participants a voice and social proof to help spread awareness and ultimately save lives.

1200 Schools took part in their nationwide #MissionCPR initiative where pupils and teachers were encouraged to tweet in a photos from the day. The BHF wanted to reward participants and provide them with social proof of their efforts and chose EchoMany to deliver personalised videos, in real-time, which embedded the users’ names and photos as a shareable certification of their achievement.

Recipient tweet

Fantastic initiative from @BHF