1 Million Hours

CLIENT: BBC Radio

DATE: November 2015

CATEGORY: Charitable, Digital, Social

In December, Radio 1 and 1Xtra launched their year long community volunteering campaign ‘1 Million Hours’ and wanted an innovative way to thank all of their supporters that would engage their youth demographic.


In December, Radio 1 and 1Xtra launched their year long community volunteering campaign ‘1 Million Hours’ and wanted an innovative way to thank all of their supporters that would engage their youth demographic.

Powered by EchoMany, Radio 1 and 1Xtra Twitter followers who tweeted their support for the campaign got the ultimate surprise, a personalised ‘thank you’ message from from one of their favourite DJs: Nick Grimshaw, Scott Mills, Alice Levine, Greg James and Twin & Yas!

Recipient tweet

@grimmers this has completely and utterly made my DAY!!!