Love at First Bite #PizzaPoetry

CLIENT: Pizza Express

DATE: February 2016

CATEGORY: Digital, Social

To help establish Pizza Express as the place to be for pizza lovers on Valentine’s day their followers were rewarded with a unique personalised gift for tweeting in their pizza poetry.

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To amplify their Valentine’s Facebook campaign every person who tweeted in their ode to Pizza Express received a personal thank you message from the legendary Brian Blessed who returned the compliment with a specially dedicated ballad of his own. They not only got a message from the bearded bard - the best tweets also won a Valentine’s Day meal!

Bigblondebeautiful @Blondedee30

@PizzaExpress you are fabulous! I'm sat on couch full of cold -this has really cheered me up! 😘😘😘✨💫😍🍕🍕🍴🍷🍸

Christine Taylor @nannychrisMa

@PizzaExpress Oh wow!! Thanks so much!! Do I take my husband... or...Brian??!! 😍

Abby Keay @abbyt1987

@PizzaExpress I totally love this!! ♥♥♥♥ #PizzaPoetry X