CLIENT: Pizza Express
DATE: February 2016
CATEGORY: Digital, Social
To help establish Pizza Express as the place to be for pizza lovers on Valentine’s day their followers were rewarded with a unique personalised gift for tweeting in their pizza poetry.
To amplify their Valentine’s Facebook campaign every person who tweeted in their ode to Pizza Express received a personal thank you message from the legendary Brian Blessed who returned the compliment with a specially dedicated ballad of his own. They not only got a message from the bearded bard - the best tweets also won a Valentine’s Day meal!
@PizzaExpress you are fabulous! I'm sat on couch full of cold -this has really cheered me up! 😘😘😘✨💫😍🍕🍕🍴🍷🍸
@PizzaExpress Oh wow!! Thanks so much!! Do I take my husband... or...Brian??!! 😍
@PizzaExpress I totally love this!! ♥♥♥♥ #PizzaPoetry X