We feel there is no better recognition of our work than from our industry and so this morning we were delighted to hear from the team at The Drum. We have been shortlisted for the MOMA Awards for our work with Pizza Express in the Best Use of Mobile on Social category. Cue celebrations around the office! We won’t pop the champagne just yet though. The awards dinner takes place on 11 May and we’ll be tweeting the latest from @EchoMany.
Our entry focused on a recent campaign called ‘Shake the Tree’. It outperformed targets by 300% in the first week of a six-week campaign, resulting in 165,000 unique users engaged over the period of the campaign, and a 99% positive statement rate based on Facebook reactions. The campaign was also the first time Facebook Messenger Bot was utilised by a casual dining brand in the UK. In the last few weeks, we are pleased to have launched a fourth campaign, ‘Pick A Passata’ which utilises a similar Facebook Messenger Bot execution to keep customers entertained while they wait for their meals, whilst also being given the chance to win prizes.
Since our launch just 15 months ago, we have experienced a really positive response from the industry. This is reflected in our growth – 350% year-on-year client growth in the UK. Our clients are really responding to our hybrid approach combining highly personalised video and an expert creative team – and this is a real strength of ours. We have been successful in bringing in a number of global brands who are looking for the unique personalised video campaigns that we are able to offer and are pleased to have secured a number of industry firsts under our belts. This makes it an exciting time to come into the EchoMany fold, both as a client and an employee, as we will be shortly establishing a London hub to support our expansion.